- This event has passed.
Webinar series: Introduction to e-commerce, branding & marketing in China – session 1
June 16, 2020 @ 9:00 am - 10:00 am
Register as NON-MEMBER, use the discount code HKCCS and fill in the form and you will get a 100 percent discount on the fee (120 HKD). A link to the webinar will be sent directly from SwedCham HK.
More information about the event and speakers: anding-marketing-in-china-1st-session https://swedchamhk.eventbank.com/event/introduction-to-e-commerce-branding-marketing-in-china-1st-session-23331/
2nd session: June 24, 9am (more info to come)
HKCCSE is glad to announce a free webinar series in cooperation with SwedCham HK, SwedCham China, Sino e-tail and Nordic Business House (NBH) with a focus on e-commerce, branding and marketing in the Chinese market. Over the course of 2 webinars you will learn about the Chinese market with from the perspectives of ecommerce and how to build up your brand targeting a Chinese audience.
In this first webinar we will give you an introduction to the Chinese market where we will take a closer look at what you need to know about China in terms of ecommerce, branding and marketing, all with the purpose to give you a better understanding of what’s needed when building up your business in China targeting Chinese consumers.
Topics to be brought up at this session
- China digital landscape
- Chinese consumer behaviour
- E-commerce platforms
- Cross border vs domestic
- Payment solutions
- Social media platforms
- Content localization
- Influencer marketing (KOL)
- Live video streaming
- Mini apps