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Webinar series: Introduction to e-commerce, branding & marketing in China – session 1

June 16 @ 9:00 am - 10:00 am

Registration: https://swedchamhk.eventbank.com/event/23331/register/

Register as NON-MEMBER, use the discount code HKCCS and fill in the form and you will get a 100 percent discount on the fee (120 HKD). A link to the webinar will be sent directly from SwedCham HK.

More information about the event and speakers: https://swedchamhk.eventbank.com/event/introduction-to-e-commerce-branding-marketing-in-china-1st-session-23331/

2nd session: June 24, 9am (more info to come)   

HKCCSE is glad to announce a free webinar series in cooperation with SwedCham HK, SwedCham China, Sino e-tail and Nordic Business House (NBH) with a focus on e-commerce, branding and marketing in the Chinese market. Over the course of 2 webinars you will learn about the Chinese market with from the perspectives of ecommerce and how to build up your brand targeting a Chinese audience.

In this first webinar we will give you an introduction to the Chinese market where we will take a closer look at what you need to know about China in terms of ecommerce, branding and marketing, all with the purpose to give you a better understanding of what’s needed when building up your business in China targeting Chinese consumers.

Topics to be brought up at this session

  • China digital landscape
  • Chinese consumer behaviour
  • E-commerce platforms
  • Cross border vs domestic
  • Payment solutions
  • Social media platforms
  • Content localization
  • Influencer marketing (KOL)
  • Live video streaming
  • Mini apps

Venue

Online webinar

Organizers

Hong Kong Chamber of Commerce in Sweden
Swedish Chamber of Commerce in Hong Kong
Swedish Chamber of Commerce in China