Webinar series: Introduction to e-commerce, branding & marketing in China – session 1

Registration: https://swedchamhk.eventbank.com/event/23331/register/

Register as NON-MEMBER, use the discount code HKCCS and fill in the form and you will get a 100 percent discount on the fee (120 HKD). A link to the webinar will be sent directly from SwedCham HK.

More information about the event and speakers: anding-marketing-in-china-1st-session https://swedchamhk.eventbank.com/event/introduction-to-e-commerce-branding-marketing-in-china-1st-session-23331/

2nd session: June 24, 9am (more info to come)   

HKCCSE is glad to announce a free webinar series in cooperation with SwedCham HK, SwedCham China, Sino e-tail and Nordic Business House (NBH) with a focus on e-commerce, branding and marketing in the Chinese market. Over the course of 2 webinars you will learn about the Chinese market with from the perspectives of ecommerce and how to build up your brand targeting a Chinese audience.

In this first webinar we will give you an introduction to the Chinese market where we will take a closer look at what you need to know about China in terms of ecommerce, branding and marketing, all with the purpose to give you a better understanding of what’s needed when building up your business in China targeting Chinese consumers.

Topics to be brought up at this session

• China digital landscape
• Chinese consumer behaviour
• E-commerce platforms
• Cross border vs domestic
• Payment solutions
• Social media platforms
• Content localization
• Influencer marketing (KOL)
• Live video streaming
• Mini apps