Invitation to webinar series – 2 sessions:

Introduction to e-commerce, branding & marketing in China – 1st session

Time: June 16, 9-10am (Swedish time)


Register as NON-MEMBER, use the discount code HKCCS and fill in the form and you will get a 100 percent discount on the fee (120 HKD)

More information about the event and speakers:

2nd session: June 24, 9am (more info to come)   

HKCCSE is glad to announce a free webinar series in cooperation with SwedCham HK, SwedCham China, Sino e-tail and Nordic Business House (NBH) with a focus on e-commerce, branding and marketing in the Chinese market. Over the course of 2 webinars you will learn about the Chinese market with from the perspectives of ecommerce and how to build up your brand targeting a Chinese audience.

In this first webinar we will give you an introduction to the Chinese market where we will take a closer look at what you need to know about China in terms of ecommerce, branding and marketing, all with the purpose to give you a better understanding of what’s needed when building up your business in China targeting Chinese consumers.

Topics to be brought up at this session

  • China digital landscape
  • Chinese consumer behaviour
  • E-commerce platforms
  • Cross border vs domestic
  • Payment solutions
  • Social media platforms
  • Content localization
  • Influencer marketing (KOL)
  • Live video streaming
  • Mini apps